Abstract
This study sought to understand the behaviors and attitudes of people in Taiwan as they relate to the government’s RE policies by analyzing data from a questionnaire-based telephone survey conducted between 2013 and 2015. Demographic attributes in people’s behavioral models were analyzed for two variables: attention and support. Based on the findings, people’s behavioral models relating to RE were classified into five categories: key promotional group, promotional seed group, support-strengthening group, attention-strengthening group, and non-key promotional group. The attributes of these five segments were also analyzed and their corresponding promotional strategies were formulated. The overarching goal was to improve precision in marketing RE policies to various target groups in order to maximize impact.
Highlights
IntroductionWith a view to introduce renewable energy (RE) into its electricity supply, Taiwan introduced the Renewable Energy Development Act on 12 June 2009
Taiwan generates almost none of its own energy, with 97.9% of the total energy consumption depending on imports in 2019; almost all imported fossil fuel was from turbulent areas such as the Middle East [1]
Taiwan is heavily reliant on the import of fossil fuel because of its lack of energy reserves, which is due to an unstable source of import and fluctuating energy prices
Summary
With a view to introduce renewable energy (RE) into its electricity supply, Taiwan introduced the Renewable Energy Development Act on 12 June 2009. By actively implementing this act, it is hoped that it will achieve the triple-win goal, i.e., a reduction in GHG emission, an improvement in energy diversity, and a promotion in green-energy industries [4]. It is imperative to engage more people in this endeavor, to support RE development and, in turn, to take action and become more willing to install RE-generating equipment With these objectives in mind, this study analyzed data collected in the past
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