Abstract
This article brings together conceptual blending and glocalisation to investigate the dynamic interrelations between text and image and East and West in Philippine comics and picture books. Comics, picturebooks and manga are some of the most concrete examples of conceptual blending in literature, for all are multimodal media in which images and texts communicate different information and interact to create a third story. Furthermore, these genres increasingly borrow from one another’s grammar, resulting in hybrid graphic narratives. In the Philippine texts examined in this article, new images of identity emerge from two blending processes: the negotiation of text and image, and the glocalisation of Western picturebooks and comic book techniques and the Japanese manga style. This article explores how the blending of Eastern and Western story scripts and aesthetics grounded on Philippine ideologies of subjectivity produce glocal Philippine comics and graphic novels and represent a ‘glocal’ childhood that transcends cultural borders.
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