Abstract
With the rapid growth of online car booking and the widespread adoption of the aggregation model, the momentum behind its implementation in this industry seems unstoppable. This study focuses on Autonaud Taxi, examining its business model innovation, service model innovation, and product innovation resulting from the aggregation model. By employing Porter's Five Forces analysis and SWOT analysis, its comparative advantage highlight the unique competitiveness fostered by this mode. The research emphasizes Autonauer Taxi's significant innovations and developments within the framework of the aggregation model in the online ride-hailing industry. Both its business and service models have a positive impact on regional economies, while product innovation expands its audience reach and enhances overall competitiveness. This analysis provides valuable insights into the dynamic landscape of online ride-hailing services, showcasing Autonauer Taxi as a noteworthy player with distinctive strengths in implementing an effective aggregation model paradigm. The innovative potential of the ride-hailing industry in the aggregation mode is further amplified, which has a positive impact on the development of the consumer economy.
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