Abstract
This paper examines donations to colleges as the outcome of the simultaneous solution of supply and demand functions. Donors demand attention and prestige supplied by college fund raisers. Colleges maximize donations; donors maximize recipient services. To test this model, cross section data were obtained from 13 private colleges. Besides the price variable, the amount of donations per donor, independent variables included number of donors and percent of large gifts, on the demand side. On the supply side, other independent variables included endowment per student, research expenditures, solicitation success rate, and a prestige variable. Equations were estimated with two and three stage least squares techniques.
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