Alternative approaches to equity: Dissonance reduction pro‐social motivation and strategic accommodation

Abstract

AbstractReviews, compares and evaluates a self‐justijication and a decision theoretical conceptualization of equity. It is argued that the latter approach reveals an important and often neglected distinction between equity as a goal of social interaction and equity as an interpersonal strategy employed in rhe pursuit of other valued goals. Associated problems of definition and measurement are discussed. After a review of relevant research it is concluded that equity serves predominantly as an accommodative interpersonal strategy, and that future research should focus on analyzing the various functional bases of equity, their relationships, and their eflects on behaviour.