Alignment of innovation diffusion and project management to increase logistics digitalization

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Purpose – This paper examines how integrating Innovation Diffusion Theory (IDT) with structured project management frameworks enhances digital technology adoption in logistics, addressing challenges in ineffective implementation. Research methodology – A mixed-methods approach combines qualitative interviews with logistics executives and technology experts with quantitative analysis of adoption trends using case studies and industry data. Findings – Results highlight the complexity of digital technologies and emphasize aligning decision-making frameworks – Agile, Scrum, Kanban, and Waterfall – with organizational goals to improve digital transformation. Structured project management methodologies help firms manage complexity, mitigate risks, and optimize project execution. Research limitations – The study does not analyze all technology complexity levels or include all digital solutions in logistics. Additionally, not all technologies were linked to expert-identified success factors, limiting generalizability. Future research could use longitudinal or case-study approaches to explore long-term impacts. Practical implications – Integrating IDT with project management frameworks and the Stacey Matrix helps logistics firms overcome adoption barriers and improve implementation success. Originality/Value – This research provides empirical evidence on structured decision-making in digital adoption. By integrating expert insights and correlation analysis, it offers practical recommendations for optimizing innovation diffusion, mitigating risks, and aligning technology implementation with strategic goals in a rapidly evolving digital landscape.

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APM
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THE INFLUENCE OF INTELLECTUAL CAPITAL AND INFORMATION AND ANALYTICAL SUPPLY ON THE EFFECTIVE MANAGEMENT OF INTERNATIONAL INNOVATION PROJECTS
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  • Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences)
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The article analyzes and defines the trends in the use of intellectual capital in the foreign anddomestic practice of managing the innovative development of economic systems. Developed European countries mostly use the services of specialized firms that provide services for assessing their innovation potential, actively carry out technology transfer work, reduce barrier administrative pressure on the innovative activities of firms and corporations, and create a reliable and sustainable system of investment support for business entities. In order to improve the management technologies of the innovative development of economic systems, we will determine from foreign experience that the methodical and organizational approach of scientists during their participation in the analysis and design of innovative projects is suitable for domestic conditions. For specific organizations, it follows from foreign experience that in this work, the result is not only the project or program itself. and education and training of enterprise personnel in the basics of innovative management. The article considers scientific and technical base and personnel, financial resources, information resources and management system as equivalent components of intellectual capital. And under the conditions of an almost unchanged material and technical base and a low level of funding for education, science and innovative activities, it is proposed to activate the innovative process by improving the system of managing innovative activities and by developing information and communication technologies. This provision is confirmed by the analysis of foreign experience in the use of intellectual capital. Foreign specialists made a significant contribution to the scientific study of the influence of intellectual capital on the management of innovative projects. Foreign specialists made a significant contribution to the scientific study of the influence of intellectual capital on the management of innovative projects. Based on their experience, it is recommended to use the approach to the distribution of intellectual capital into elements, among which human capital, customer capital, technological capital, innovation and methodology of evaluation and project management are distinguished.

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