Alignment and Differentiation: How Language and Network Proximity Drive Opinion‐Based Group Formation Online
ABSTRACT This study examines the interplay between language and social connectedness in forming opinion‐based groups on social media. Drawing on small‐world theory and social identity theory, we propose a dual‐layer approach that combines semantic and network analysis to investigate the dynamics of group formation on X/Twitter during the 2021 COVID‐19 vaccination campaign in South Africa. Our findings reveal a nuanced process of social sorting, where users actively align with like‐minded individuals and differentiate from opposing viewpoints, shaping the formation of distinct online communities. Although a weak correlation exists between network distance and semantic similarity, our parallel examination highlights a clear trend of clustering around shared opinions. Notably, we find evidence that distance and proximity are not opposites but qualitatively different social psychological processes. Language becomes a more prominent marker of group membership over time, especially among pro‐vaccination users. This suggests a dynamic process where opinion alignment is solidified through linguistic differentiation. Such sorting mechanism leads to the creation of social barriers and group boundaries. Our findings underscore the necessity of considering both structural and symbolic aspects in understanding the complex dynamics of opinion‐based groups on social media. We propose a multilayer design to understand how individuals sort themselves and others within the complexities of online information flows. This approach unveils how people align with and differentiate from others, shaping the formation of opinion‐based groups on social media.
- Research Article
- 10.47941/ijhss.1930
- May 28, 2024
- International Journal of Humanity and Social Sciences
Purpose: This study aimed to explore how social media representations of Black women’s hair shapes their sense of identity, self-concept and hair care practices. Methodology: A qualitative cross-sectional approach was employed, with a sample size of five Black women in South Africa between the ages of 20 to 29 years old. Semi-structured interviews were conducted online with research participants that were purposively selected from social media platforms Twitter and Instagram. The use of these platforms to select participants also offered convenience to the researcher as these participants were readily available because they are already active in social media. Thematic analysis was used in data analysis while the Social Identity Theory (SIT) was utilised as the theoretical framework to interpret the findings. Findings: Four themes were used to cluster the findings, namely self-categorization, social identification, perceived positive social identity and self-esteem restoration. The findings highlighted the role of social media in perpetuating the stereotypes which is traced to the slavery; and then highlight how the social media is used to reverse the systematic oppression of the Black women based on their hair. They also revealed that positive representations of Black hair on social media creates an attitude of self-acceptance and empowerment among Black women. Similarly, social media provides a space for Black women to connect, discuss their hair and share hair care tips, fostering a sense of belonging within the community. However, this study identified a gap in representation, as there tends to be an overrepresentation of one specific hair texture, leaving some Black women with limited or no representation, mainly those wearing dreadlocks. Unique Contribution to the theory, practice, and policy: The research makes a unique contribution by highlighting the importance of diverse representation in South African advertisements and social media marketing for hair products, as Black women’s hair textures and journeys are not a monolith. The findings concomitantly highlight the role of social media celebrities and/or social media influencers in the social media regarding the matter under investigation from the perspective of South African women. The study also noted the need for awareness and education about the cultural and historical significance of Black hair to reduce cultural appropriation. The findings further highlight the human rights element regarding the discrimination faced by Black women due to their hair texture, this knowledge may contribute to creating inclusivity in both society and social media spaces.
- Research Article
128
- 10.1017/jrr.2017.13
- Jan 1, 2017
- Journal of Relationships Research
The use of social media is rapidly increasing, and one of the major discussions of the 21st century revolves around how the use of these applications will impact on the social relationships of users. To contribute to this discussion, we present a brief narrative review highlighting the advantages and disadvantages of social media use on three key aspects of social connectedness: social capital, sense of community, and loneliness. The results indicate that using social media can increase social capital, lead to the formation of friendships and communities, and reduce loneliness. However, some social media site users may experience weakening friendships, online ostracism, and heightened loneliness. Therefore, we argue that the use of social media has contradictory effects on social connectedness. Moreover, the direction of these outcomes is contingent upon who is using the site and how they are using it. Based on these arguments, possible directions for future research are discussed. It is recommended that discourse be continued relating to the association between online social behaviour and connectedness, as this will enable researchers to establish whether the positive outcomes of social media use outweigh the negative.
- Research Article
- 10.35912/jasispol.v5i2.4409
- Jun 21, 2025
- Jurnal Studi Ilmu Sosial dan Politik
Purpose: This study explores the underlying motivations of male digital users in Indonesia for using social media platforms, particularly focusing on the interplay between entertainment, religious learning, social connection, information-seeking, and self-expression. The research aims to understand how cultural and religious contexts influence digital engagement among this demographic group. Methodology/approach: A qualitative phenomenological approach was employed, involving in-depth interviews with 25 male social media users aged 18–30. Data were collected through semi-structured interviews and analyzed thematically using an inductive method. Techniques such as member checking and peer debriefing were applied to enhance credibility. Results/findings: The findings reveal five overlapping motivations: (1) entertainment as emotional regulation and habit-forming behavior; (2) religious learning as spiritual reinforcement and identity expression; (3) social connection through online brotherhood and niche communities; (4) information-seeking driven by curiosity and personal growth; and (5) self-expression as a means of moral signaling and personal branding. These motivations are mediated by gender norms, religious values, and platform affordances. Conclusions: Male digital users strategically utilize social media to fulfill emotional, spiritual, social, intellectual, and expressive needs. This behavior highlights the integration of technology with masculine identity and Islamic values in a digital context. Limitations: The study is limited to urban settings in Java and focuses on a specific age group. It does not include platform usage logs or cross-platform comparisons. Contribution: This research contributes to media and communication studies by offering a culturally grounded understanding of male digital behavior, expanding on Uses and Gratifications Theory (UGT), Self-Determination Theory (SDT), and Social Identity Theory (SIT) in non-Western contexts.
- Research Article
18
- 10.12928/channel.v3i2.3270
- Oct 1, 2015
- CHANNEL Jurnal Komunikasi
The Internet and teens are the two things are interrelated. Survey from the Ministry of Communications and Information in Indonesia showed that the largest internet usage is to access social media. In Indonesia, the phenomenon of young people in using social media is quite interesting to study. Teens build their self-identity to obtain the image they want and express private problem into a social media issues raised in this study. The theory used in this research is the Social Identity Theory, Symbolic Interaction and Media Ecology. This study is a qualitative study using phenomenological method. Results from this study showed that adolescents show identity vary in their social media and they express personal problems in social media, but in the form implied. Keywords: Social Media, Teens, Identity.
- Research Article
248
- 10.1080/10447318.2019.1646517
- Jul 26, 2019
- International Journal of Human–Computer Interaction
ABSTRACTThe human need to belong is an innate drive that dictates much of our behavior. Informed by The Belongingness Hypothesis and Information Foraging Theory, the present study examines the relationship between FoMO and well-being. Study 1 (107 college students) investigates the relationship between FoMO, social media intensity and social connection. Results find that FoMO is positively associated with social media intensity, but negatively associated with social connection. The mediation tests, interestingly, reveal more positive results regarding FoMO. Specifically, FoMO has a positive indirect effect on social connection through social media intensity, suggesting that FoMO may, in some cases, be a good thing leading to enhanced social connection. Study 2 (458 college students) finds that FoMO impacts subjective well-being both directly (negatively) and indirectly (positively) through its impact on social media intensity and social connection. Results of the two studies reveal a nuanced model of FoMO and its relationships with social media intensity, connection, and well-being. FoMO can have a positive impact on well-being if it leads to social media use that fosters social connection. Study limitations and future research directions are discussed.
- Research Article
27
- 10.1108/jsit-12-2014-0074
- Mar 14, 2016
- Journal of Systems and Information Technology
Purpose – This paper aims to research as to how Twitter is influential as an electronic word-of-mouth (e-WOM) communication tool and thereby affecting movie market. In present days, social media is playing an important role in connecting people around the globe. The technology has provided a platform in the social media space for people to share their experiences through text, photos and videos. Twitter is one such online social networking media that enables its users to send and read text-based messages of up to 140 characters, known as “tweets”. Twitter has nearly 200 million users and billions of such tweets are generated by users every other day. Social media micro-blogging broadcasting networks such as Twitter are transforming the way e-WOM is disseminated and consumed in the digital world. Twitter social behaviour for the Hollywood movies has been assessed across seven countries to validate the two basic blocks of the honeycomb model – sharing and conversation. Twitter behaviour was studied for 27 movies in 22 different cities of seven countries and for six genres with a total tweets of 9.28 million. The difference of Twitter social media behaviour was compared across countries, and “sharing” and “conversation” as two building blocks of the honeycomb model were studied. t-Test results revealed that the behaviour is different across countries and across genres. Design/methodology/approach – The objective of the paper is to analyse Twitter messages on an entertainment product (movies) across different regions of the world. Hollywood movies are released across different parts of the world, and Twitter users are also in different parts of the world. The objective is to hence validate “conversation” and “sharing” building blocks of the honeycomb model. The research is confined to analysing Twitter data related to a few Hollywood movies. The tweets were collected across nine different cities spanning four different countries where English language is prominent. To understand the Twitter social media behaviour, a crawler application using Python and Java was developed to collect tweets of Hollywood movies from the Twitter database. The application has incorporated Twitter application programming interfaces (APIs) to access the Twitter database to extract tweets according to movies search queries across different parts of the world. The searching, collecting and analysing of the tweets is a rather challenging task because of various reasons. The tweets are stored in a Twitter corpus and can be accessed by the public using APIs. To understand whether tweets vary from one country to another, the analysis of variance test was conducted. To assess whether Twitter behaviour is different, and to compare the behaviour across countries, t-tests were conducted taking two countries at a time. The comparisons were made across all the six genres. In this way, an attempt was made to obtain a microscopic view of the Twitter behaviour for each of the seven countries and the six genres. Findings – The findings show that the people use social media across the world. Nearly 9.28 million tweets were from seven countries, namely, USA, UK, Canada, South Africa, Australia, India and New Zealand for 27 Hollywood movies. This is indicative of the fact that today, people are exchanging information across different countries, that people are conversing about a product on social media and people are sharing information about a product on social media and, thus, proving the hypothesis. Further, the results indicate that the users in USA, Canada and UK, tweet more than the other countries, USA and UK being the highest in tweets followed by the Canada. On the other hand, the number of tweets in Australia, India and South Africa are low with New Zealand being the lowest of all the countries. This indicates that different countries’ users have different social media behaviour. Some countries use social media to communicate about their experience more than in some other country. However, consumers from all over the world are using Twitter to express their views openly and freely. Originality/value – This research is useful to scholars and enterprises to understand opinions on Twitter social media and predict their impact. The study can be extended to any products which can lead to better customer relationship management. Companies can use the Internet and social media to promote and get feedback on their products and services across different parts of the world. Governments can inform the public about their new policies, benefits of governmental programmes to people and ways to improve the Internet reach to more people and also for creating awareness about health, hygiene, natural calamities and safety.
- Research Article
10
- 10.5204/mcj.1078
- May 4, 2016
- M/C Journal
Cooperative Mentorship: Negotiating Social Media Use within the Family
- Research Article
3
- 10.1093/hcr/hqac020
- Aug 17, 2022
- Human Communication Research
The rise of homogenization and polarization in the news may inhibit individuals’ understanding of an issue and the functioning of a democratic society. This study applies a network approach to understanding patterns of semantic similarity and divergence across news coverage. Specifically, we focus on how (a) inter-organizational networks based on media ideology, (b) inter-organizational networks based on news truthfulness, and (c) public engagement that news articles received on social media may affect semantic similarity in the news. We use large-scale user logs data on social media platforms (i.e., Facebook and Twitter) and news text data from more than 100 news organizations over 10 months to examine the three potential processes. Our results show that the similarity between news organizations in terms of media ideology and news truthfulness is positively associated with semantic similarity, whereas the public engagement that news articles received on social media is negatively associated with semantic similarity. Our study contributes to theory development in mass communication by shifting to a network paradigm that connects news organizations, news content, and news audiences. We demonstrate how scholars across communication disciplines may collaborate to integrate distinct theories, connect multiple levels, and link otherwise separate dimensions. Methodologically, we demonstrate how synchronizing network science with natural language processing and combining social media log data with text data can help to answer research questions that communication scholars are interested in. The findings’ implications for news polarization are discussed.
- Research Article
2
- 10.1177/20563051241277313
- Jul 1, 2024
- Social Media + Society
Many employees are engaging in personal social media for work (PSMW), which involves posting work-related content from a user’s individual social-media account. Despite quantitative studies demonstrating the presence and outcomes of talking about work on social media, scholars know little about the process of using PSMW. To fill this gap, the current study uses social identity theory and boundary theory as conceptual frames to learn why and how people engage in PSMW. Through analyzing interview and observational data from employees’ social media across a variety of industries and work arrangements, we present a model of PSMW. Our findings contribute to scholarship in at least three ways. First, this study exposes the “work” behind PSMW through a pattern of Labored Worklife: a paradox of communicating both authentically and strategically. Second, our findings show PSMW as a distinctive, flexible way through which workers can traverse complicated work and non-work borders and communicate multiple (even conflicting) identities on social media. Third, this project suggests connections between PSMW and scholarship surrounding emotion at work.
- Research Article
5
- 10.1108/jbim-01-2021-0041
- May 19, 2023
- Journal of Business & Industrial Marketing
PurposeThis paper aims to propose mechanisms of the dark side of interorganizational relationships from a social psychological perspective. The purpose is to understand the role of boundary spanners’ social psychological processes that may trigger the dark side effects.Design/methodology/approachMultple mechanisms are developed through three social psychological theories, namely, social identity theory, system justification theory and social learning theory.FindingsBoundary spanners’ social psychological processes can trigger the dark side of interorganizational relationships via mechanisms such as excessive cooperation, reification, system justification and path dependence in learning.Practical implicationsThis paper concludes with a discussion that offers a new perspective on research on dark side effects and the managerial implications of the present analysis.Originality/valueThis paper contributes to the current literature by extending the interpersonal social psychological processes that could explain the dark side of interorganizational relationships. This paper is a step forward to answer the calls for multilevel considerations of the dark side effects and inspire future research on the role of social psychological processes in dark side effects.
- Research Article
55
- 10.1186/s12889-021-11802-9
- Sep 24, 2021
- BMC Public Health
BackgroundConnectedness to family and peers is a key determinant of adolescent mental health. Existing research examining associations between social media use and social connectedness has been largely quantitative and has focused primarily on loneliness, or on specific aspects of peer relationships. In this qualitative study we use the displacement hypothesis and the stimulation hypothesis as competing theoretical lenses through which we examine the complex relationship between social media use and feelings of connectedness to family and peers.MethodsIn-depth paired and individual interviews were conducted with twenty-four 13–14-year-olds in two inner-city English secondary schools. Interviews were transcribed verbatim, coded and thematically analysed.ResultsAnalysis identified four themes: (i) ‘Displacement of face-to-face socialising’ (ii) ‘Social obligations’ (iii) ‘(Mis)Trust’ and (iv) ‘Personal and group identity’. Results indicated stronger support for the stimulation hypothesis than the displacement hypothesis. We found evidence of a complex set of reciprocal and circular relationships between social media use and connectedness consistent with a ‘rich-get-richer’ and a ‘poor-get-poorer’ effect for family and peer connectedness – and a ‘poor-get-richer’ effect in peer connectedness for those who find face-to-face interactions difficult.ConclusionOur findings suggest that parents should take a measured approach to social media use, providing clear guidance, promoting trust and responsible time management, and acknowledging the role of social media in making connections. Understanding and sharing in online experiences is likely to promote social connectedness. Supporting young people to negotiate breathing space in online interactions and prioritising trust over availability in peer relationships may optimise the role of social media in promoting peer connectedness.
- Research Article
7
- 10.1891/0047-2220.46.3.44
- Sep 1, 2015
- Journal of Applied Rehabilitation Counseling
The increase in social networking media, online and distance counseling, and the ubiquitous use of laptops, hand-held devices, and internet connected devices at home and in work settings have resulted in the need for ethical standards to help guide rehabilitation professionals in service delivery. In response, the Commission on Rehabilitation Counselor Certification (CRCC) has incorporated Section J: Technology and Distance Counseling into the CRCC Code of Ethics. Additionally, the CRCC released a social media policy on their website. However, specific ethical standards addressing the use of social media have not been implemented. The purpose of this manuscript is to address potential issues that can arise in interacting with clients through social media. Specifically, we will discuss the following areas: (1) digital immigrants and natives, (2) social media mechanics, (3) advantages of using social media, (4) disadvantages of using social media, (5) social media and the CRCC Code of Ethics, (6) using social media professionally, privately, or not at all, and (7) implementing a social media policy. Discussion and recommendations are provided.
- Book Chapter
1
- 10.1007/978-3-031-16865-9_37
- Oct 23, 2022
The pandemic of Covid-19 has changed the lifestyle of people nowadays. Students has to adapt to the new norms in which they need to rely on the digital mediums to interact with others. The main purpose of this study is to investigate the relationship between social media use and the connectedness among the university students in Malaysia during this pandemic of Covid-19. It also aims to investigate connection between the purposes of social media use (academic, socialization, entertainment and informativeness) and the level of social connectedness. Thirdly, the genders difference between social media use and social connectedness are investigated. The measurement used include the online social networking usage questionnaire and the social connectedness scale, and were distributed through snowball sampling method via the online platforms. A total of 300 respondents were recruited in this study with the mean age of 22.26. The results indicate that no significant relationship between social media usage and social connectedness. However, there was significant relationship between the purposes of using social media and social connectedness. Thirdly, no difference was found between females and males on the social media usage and social connectedness. Finally, this study highlights that the purpose of using social media could enhance the social relationship.KeywordsSocial media usageSocial connectednessUniversity students
- Research Article
2
- 10.1093/eurpub/ckac129.054
- Oct 21, 2022
- European Journal of Public Health
Background Cross-sectional studies have suggested a relationship between social media use and depression and anxiety in young people. We examined the longitudinal relationship between social media use and young people's mental health and the role of self-esteem and social connectedness as potential mediators. Methods The sample comprised 3,228 young people from the UK Longitudinal Household Study (waves 1-10). Mental health at age 14 or 15 was measured by the SDQ Total Difficulties score. The number of hours spent on social media was measured at age 12 or 13. Self-esteem at age 13 or 14 was measured via eight questions and social connectedness was measured by two questions. Multilevel linear regression models explored whether social media use at age 12 or 13 predicted mental health at age 14 or 15. Path analysis with structural equation modelling investigated the mediation pathways. Results In unadjusted analysis, for those who spent 7 or more hours on social media vs none, their mental health problems trended upwards by 3.87 (95% CI, 0.71-7.03) but this relationship was attenuated after including covariates. In unadjusted path analysis, more social media use was associated with lower self-esteem (b=-0.10, p < 0.05), which in turn was associated with more mental health problems (b=-6.80, p < 0.001). The indirect effect (b = 0.70, p < 0.05) showed that 68% of the effect of social media use on mental health two years later was mediated by self-esteem. This relationship was attenuated after adjusting for covariates and in imputed data, and social connectedness was not associated. Conclusions This study shows the importance of longitudinal evidence, as we found there was little evidence to suggest a causal relationship between social media use and mental health issues two years later. Interventions that address social media use alone may not improve young people's mental health but those that consider factors like self-esteem may be more effective. Key messages • Longitudinal data suggests there is limited evidence that high social media use causes poorer mental health in adolescents despite indications from cross-sectional analyses. • Policy makers should consider that targeting social media use alone is unlikely to prevent poor adolescent mental health and factors like self-esteem may be more important prevention targets.
- Book Chapter
6
- 10.1007/978-3-030-96960-8_19
- Jan 1, 2022
This study aims to determine the extent to which human information agents, such as healthcare professionals, respond to health misinformation on social media (i.e., by correcting it using private priming, public priming, private rebuttal, and public rebuttal, including reporting misinformation). Moreover, guided by social identity theory (SIT) and situational crisis communication theory (SCCT), it also aims to determine whether professional identity, perceived crisis severity, and their interaction are associated with such responses. Online survey data among 377 US healthcare professionals (i.e., nurses and medical doctors) were collected in October 2020. Linear regression and structural equation modeling were performed to determine the association between professional identity, perceived crisis severity, and their interaction with each of healthcare professionals’ responses to health misinformation on social media. Results show that most healthcare professionals responded to health misinformation on social media by performing public methods of correction, such as public priming and public rebuttal. Those with high professional identity were more likely to respond to health misinformation on social media. The interaction of professional identity and perceived crisis severity showed that those with high professional identity and high perceived crisis severity were likely to perform private priming, public priming, private rebuttal, public rebuttal, and report health misinformation. Overall, responses to health misinformation on social media, such as correcting and reporting misinformation can be explained using SIT and SCCT. Theoretical and practical implications are discussed.KeywordsInformation agentsPerceived crisis severityProfessional identitySocial correctionSocial media
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