Ali–Frazier 1: Black Gladiators, White Promoters, and the Economics of Big-Time Boxing

Abstract

The March 1971 heavyweight championship bout between undefeated black boxers Muhammad Ali and Joe Frazier elicited numerous responses. Ali, because of his brash persona, refusal to be drafted into the Vietnam War, and outspoken criticisms of white racism, had become a potent symbol of 1960s rebellion and Black Power. Frazier, by claiming the heavyweight championship while Ali was banished, cozying up to white politicians, and refusing to criticize the US government, made himself a worthy foil for Ali’s politics. But as the rhetoric surrounding the fight intensified, regarding black masculinity, patriotism, and community pride, one key aspect of the fight opened up debates in a surprising realm: the economics of black athletes and the possibilities and limitations of black capitalism. In an era when black capitalist programmes emerged nationwide, and when African-American athletes took on more vocal roles as community activists, the battles over the bout’s financial promotion became intense. While the boxers took home an unprecedented $2.5 million each for their participation, total revenues reached nearly $30 million. Discussions of the fight’s payout shed light on a wide range of economic issues facing the black community, and some of the unresolved issues in the quest for civil rights.