Abstract
The main objective of this paper is to identify the incentives (strengths) that attract tourists to use the Airbnb platform. Moreover, Airbnb tourists’ expectations are compared to the services provided by hotels in order to assess their possible weaknesses. Via a quantitative survey that includes the exploration of the knowledge and use of this platform, a comparative analysis of the levels of agreement, along with a disagreement with the various incentives, are identified in order to highlight how important the practical factors for Airbnb’s choice are. The results show that the hotel industry is actually exposed to Airbnb’s existence and clearly disputes the statement as to whether Aibnb complements or just competes with traditional accommodations.
Highlights
Since 2005, the breakdown of the worldwide economy and co-operative consumption has become a topic that is often discussed by practitioners and researchers
Several articles and journals have reported that the phenomenon of the common economy is widely debating its strengths and weaknesses, as well as the proposals for traditional corporate organizations to prepare for the growing threats of the sharing economy
In order to investigate the incentives of guests to select Airbnb and examine Airbnb users’ motives, we investigate the critical success factors, as well as the challenges and the limitations of the sharing economy practice—especially that of Airbnb
Summary
Since 2005, the breakdown of the worldwide economy and co-operative consumption has become a topic that is often discussed by practitioners and researchers. Is shifting power from brands to consumers as they become active participants in the development of brands’ new products and services (Grönroos and Voima, 2013 [4]; Hughes et al, 2016 [5]; Iglesias and Bonet, 2012 [6]; Singh and Sonnenburg, 2012 [7]; Vallaster and von Wallpach, 2013 [8]). In this vein, it is found by Kennedy and Guzmán (2017) [3] that consumers’ perceptions about a brand are positively affected by their perceived ability to influence a brand
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