AI-Enhanced Sensemaking: Exploring the Design of a Generative AI-Based Assistant to Support Genetic Professionals

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Generative AI has the potential to transform knowledge work, but further research is needed to understand how knowledge workers envision using and interacting with generative AI. We investigate the development of generative AI tools to support domain experts in knowledge work, examining task delegation and the design of human–AI interactions. Our research focused on designing a generative AI assistant to aid genetic professionals in analyzing whole genome sequences (WGS) and other clinical data for rare disease diagnosis. Through interviews with 17 genetics professionals, we identified current challenges in WGS analysis. We then conducted co-design sessions with six genetics professionals to determine tasks that could be supported by an AI assistant and considerations for designing interactions with the AI assistant. From our findings, we identified sensemaking as both a current challenge in WGS analysis and a process that could be supported by AI. We contribute an understanding of how domain experts envision interacting with generative AI in their knowledge work, a detailed empirical study of WGS analysis, and three design considerations for using generative AI to support domain experts in sensemaking during knowledge work.

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This study considers the potential effects of Generative AI on the skills development of ‎professionals in the social media advertising and marketing industry (particularly around ‎creativity and adaptability). More specifically, Generative AI technologies are rapidly disrupting ‎social media platforms and advertising practices; therefore, the need to understand their impact ‎on the professional skills development landscape is essential. To that end, this study employed ‎both qualitative and empirical lenses to identify how advertising professionals respond to ‎Generative AI's increasing presence and the adaptation of their skill development from that ‎recognized role. This research provides significant evidence of the growing skills with social media advertising ‎bequeathed by Generative AI, interconnecting workplace learning theories, industry strategies ‎, and barriers in innovation and the digital realm. It gives practical advice to organizations about ‎basic competencies necessary to develop and the repercussions of relying on generative tools in ‎order to remain competitive. The research identifies Generative AI not only as a strategic ‎investment for the organization, enhancing marketing efficacy and overall performance, but also ‎enhancing innovation and learning. This proves its financial worth with tangible proof of lower ‎campaign costs, faster content production, and greater conversion resulting from organizations ‎putting AI-enhanced tools into operation. In demonstrating that the evolving Generative AI ‎capabilities are indicators of an increase in productivity, measures such as increased marketing return ‎on investment will place inordinate importance on building GenAI skills‎.

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