Abstract
This paper explores the role of AI and database management in organizational transformation using insights from Twitter data. By analyzing 30,000 English-language tweets with methods such as word analysis, topic modeling, network analysis, sentiment analysis, and emotion analysis, the study reveals a strong correlation between AI and digital transformation. The findings show positive sentiment and optimism about AI's potential. This research highlights the importance of social influence, perceived trust, and awareness in AI adoption, offering valuable insights for researchers and practitioners. Despite relying on Twitter data, the study provides practical guidance for leveraging AI in digital transformation efforts.
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