Abstract
The rapid evolution of Generative Artificial Intelligence with innovative technologies is making a significant impact within the Design Thinking Process. By using the ChatGPT-4 model from OpenAI, this study aims to evaluate the impact of Generative AI on design activities and establish a theoretical framework by reevaluating the Design Thinking Process. This paper conducts both quantitative and qualitative analyses. The quantitative analysis is performed using experimental surveys, word frequency, co-occurrence frequency, and CONCOR analysis, and the qualitative analysis is carried out through post-experiment interviews. The findings, derived from the comparisons of teams with and without prior Generative AI experience, highlight the positive impact of Generative AI on problem-solving, idea generation, and the convergence within UX design practices. Additionally, through the in-depth interviews with participants, it is possible to confirm the novelty and usability of Generative AI in the Design Thinking Process. The intervention of Generative AI in the Design Thinking Process promises substantial benefits for enhancing the roles of UX designers and a shift in traditional design thinking, by facilitating increased creativity and productivity in UX design tasks. There is a call for broader recognition and integration of these technologies to redefine the UX design process and its outcomes. For a more integrated approach within the UX design methodology, future research should aim to explore Generative AI's extensive applications and implications in design.
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