Age and Gender Recognition for Masked Face Using YOLO-X and CNN in Smart Advertisement Systems

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The conventional advertisement board often fails to attract its target customers effectively due to its limited ability to display content relevant to viewers. To address this, a Smart Personalized Advertisement (SAVER) board employing an age and gender recognition system is proposed. In the post-pandemic era, where many people wear face masks, developing effective smart advertising systems has become even more challenging. The research aims to evaluate and compare Convolutional Neural Network (CNN) architectures integrated with You Only Look Once-X (YOLO-X) for age and gender recognition in smart advertising applications that accommodate both masked and unmasked faces. The proposed framework first detects faces in an image using the YOLO-X model. The detected faces are then cropped based on bounding boxes and aligned to ensure consistent orientation. Subsequently, CNN classifies age groups and gender based on facial attributes. The detection results are used to determine which advertisements should be displayed. The research uniquely addresses the recognition of age and gender for both masked and unmasked faces and implements the solution in a realtime advertising system. The proposed system achieved 68% precision in delivering smart personalized advertisements, demonstrating its effectiveness in real-world public settings. In summary, this research contributes to the development of intelligent public display systems capable of delivering demographically aware content.

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Use of face masks is one of the measures adopted by the general community to stop the transmission of disease during this ongoing COVID-19 pandemic. This wide use of face masks has indeed been shown to disrupt day-to-day face recognition. People with autism spectrum disorder (ASD) often have predisposed impairment in face recognition and are expected to be more vulnerable to this disruption in face recognition. Here, we recruited typically developing adult participants and those with ASD, and we measured their non-verbal intelligence, autism spectrum quotient, empathy quotient, and recognition performances of faces with and without a face mask covering the lower halves of the face. When faces were initially learned unobstructed, we showed that participants had a general reduced face recognition performance for masked faces. In contrast, when masked faces were first learned, typically developing adults benefit with an overall advantage in recognizing both masked and unmasked faces; while adults with ASD recognized unmasked faces with a significantly more reduced level of performance than masked faces—this face recognition discrepancy is predicted by a higher level of autistic traits. This paper also discusses how autistic traits influence processing of faces with and without face masks.

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