Abstract
This article uses the Media Monitoring Project's (M P) report titled News in Black and White: An Investigation Into Racial Stereotyping in the Media (1999), published as part of the South African Human Rights Commission's (HRC) Media Racism Inquiry to present a critical evaluation of this media monitoring agency's choice and application of text-orientated discourse analysis during the inquiry in question. As well as highlighting the shortcomings and limitations of textual analysis in general, and those of text-orientated discourse analysis in particular, the errors that MMP researchers committed during the media inquiry are discussed alongside the aspects that they omitted. The article concludes that a combined use of analytical instruments such as ethnography and reception analysis with text-orientated discourse analysis is more likely to yield a superior analysis than the latter used in isolation.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
