Abstract
This paper discusses the concept of 'aesthetic intelligence', which acknowledges that we possess an innate, sometimes subconscious, ability to perceive a wide range of qualities in products that shape our responses to them. It argues that these qualities can be purposefully discussed and attempts to provide, for engineering designers, a way of structuring the complex field of aesthetic response. The author links sensorial qualities to cultural values and proposes a process of designing for the senses as a means to providing products with which customers can feel a greater degree of empathy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
