AESTHETIC INSTRUMENTATION FOR FORMING IMAGINED COMMUNITIES: THE PHENOMENON OF THE NATIONAL ANTHEM

Abstract

The article is devoted to the study of the experience of using aesthetic tools in the formation of national groups. The object of the research is the state anthems, as a concentrated manifestation of the self-interpretation of the political community. The methodology of this article is based on constructivism, which interprets nations as imaginary communities and focuses the attention of the researcher on the practice of using soft technologies of collective integration.
 It`s addressed to the problem of using literary texts in the processes of collective integration made it possible to include not only representatives of political, but also creative elites in the list of subjects of social engineering.
 It has been proved that the political significance of the national anthem is manifested through "texts` violence". It`s the ability of the ruling circles to transmit group values to the subordinate array, which is achieved due to the legislative consolidation of a generally binding status for a certain text and due to the aesthetic impact on the consciousness of members of the community.
 The research methodology is presented by the using the procedures of the comparative method. It was carried out in such clusters as: justification of the right to exist (source of legitimation), "We are the image" of the commonality, common heroes, imaginary geography. It was achieved the identification of statistical patterns and features of the studied text arrays with analytical procedures for critical content analysis of the national anthems of European states. The results of the study confirmed the effectiveness of the procedures and tools of social engineering as one of the scenarios for the creation of national collectives in the European cultural area, substantiated the expediency of using the approved methodology to identify the cultural means of the nation-building process within the borders of Europe, and revealed the prospects of its application in relation to countries of the non-European cultural area.