Abstract
Artificial intelligence (AI) in sustainable businesses has attracted interest in various industries. However, research on the sustainable adoption of AI is scarce. The present research contributes to this gap by investigating the benefits of AI for sustainable businesses. Qualitative content analysis was used to investigate twenty-five of the largest Finnish enterprises. In the years 2017–2021, AI was employed in twenty of these enterprises, sixteen of which relied on AI to obtain benefits associated with sustainable business practices. Based on the sample, AI can be perceived as a generalizing technology in Finland. Additionally, the strategic significance of AI for enterprises has been discovered to be increasing. The research results indicate that AI deployment was driven primarily by two interlinked aims: 1) optimization and 2) the pursuit of benefits in various dimensions of sustainable business.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
