Abstract
In today’s globally driven marketplace, the endurance of supply chains is becoming increasingly critical for them to withstand long-term and short-term fluctuations of market forces. Many of the products necessary for basic needs and consumers’ discretionary spending come from complex global supply chains that face frequent external challenges and disruptions. So how can global providers build more efficient logistics practices and enduring supply chains? Humanitarian aid supply chains have discovered best practices and formulas for building resilient programmes to effectively do their work and could serve as a model. This paper explores how one organisation, Direct Relief, employs an innovative adaptive distribution strategy backed by smart maps, dashboards, other location technology tools powered by modern GIS (geographic information systems) technology. The authors provide a definition of adaptive logistics, share key examples of how it was implemented, and provide steps other organisations can take to improve their own supply chain and logistics operations.
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