Abstract
In this chapter, the adaptation strategy, which is one of the global advertising strategies, is used in the analysis of advertisement. The adaptation approach is based on the fact that nations located in different geographies in the world are structurally and culturally separate from each other, and advertising messages are reshaped according to these differences. The approach aims to cooperate with the country's local agency and adapt the advertisement to the country's cultural characteristics. The study aims to determine how cultural differences are emphasized in global advertising strategies and how these differences are adapted in ads.
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