Abstract
<p class="MsoNormal" style="text-align: justify; margin: 0in 0.5in 0pt;"><span style="font-size: 10pt; mso-bidi-font-weight: bold;"><span style="font-family: Times New Roman;">The purpose of this paper is to discuss the importance of Activity-Based Costing to successful Customer Relationship Management.<span style="mso-spacerun: yes;">&nbsp; </span>The value a customer adds to a company through customer loyalty, using Customer Profitability Analysis.</span></span><span style="font-size: 10pt;"></span></p>
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