Abstract
Courses: Persuasion, Rhetoric, Communication Theory, Metaphor Theory, Multimodal Communication.Objectives: This activity allows students to explore the embodied nature of metaphor and its interpretative significance by using gesture and physical movement. Students also understand how, in metaphor, abstract entities are conceptualized in terms of something more concrete.
Highlights
Metaphor is generally understood as the process of understanding one thing in terms of another
In a very common metaphor in western society, LIFE IS A JOURNEY, knowledge and experience of a journey are used to give structure and meaning to the more abstract concept of life. Attributes such as movement along a path, start and end points and elements of decision-making about which direction to take are mapped from the source domain journey to the target domain life, and are linguistically realised in expressions such as “My career was heading in the right direction,” “our relationship had ended” and “I came to a crossroads in my life.”
A speaker might draw attention to the metaphor inherent in “My career was heading in the right direction” by moving her hands in a forwards motion away from her body so as to indicate progress being made along a physical path
Summary
Metaphor is generally understood as the process of understanding one thing in terms of another. What has become known as Critical Metaphor Analysis (CharterisBlack, 2004) has proved to be fertile ground for exploring the world-views embedded in and promoted by political discourse occurring in various types of persuasive texts
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