Abstract
The nature of acting, like audiovisual art, has undergone significant transformations and is deeply interdisciplinary. Scientific research is an attempt to investigate the peculiarities of acting creativity in audiovisual art as a type of artistic and aesthetic activity from the point of view of the peculiarities of the development of audiovisual art in Ukraine. The differences between the terms “audiovisual”, “cyber”, “media” and “screen art” are defined. It has been established that the reason for the extremely wide usage of the terminology is the rapid development and transformation of both art forms and the means of reproduction, creation and realization of audiovisual products. An attempt was made to structure the actor’s creative activity, as a result of which it was proposed to distinguish the actor’s personal and professional qualities as well as skills, the necessity of which is determined by the specifics of the technologies used in the creation of an audiovisual product.
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