Abstract
BackgroundPreventing obesity is an international health priority and women living in rural communities are at an increased risk of weight gain. Lifestyle programs are needed as part of a comprehensive approach to prevent obesity. Evaluation provides a unique opportunity to investigate and inform improvements in lifestyle program implementation strategies. The Healthy Lifestyle Program for rural women (HeLP-her Rural) is a large scale, cluster randomized control trial, targeting the prevention of weight gain. This program utilises multiple delivery modes for simple lifestyle advice (group sessions, phone coaching, text messages, and an interactive program manual). Here, we describe the acceptability of these various delivery modes.MethodsA mixed-method process evaluation was undertaken measuring program fidelity, recruitment strategies, dose delivered, program acceptability and contextual factors influencing program implementation. Data collection methodologies included qualitative semi-structured interviews for a sub-group of intervention participants [n = 28] via thematic analysis and quantitative methods (program checklists and questionnaires [n = 190]) analysed via chi square and t-tests.ResultsWe recruited 649 women from 41 rural townships into the HeLP-her Rural program with high levels of program fidelity, dose delivered and acceptability. Participants were from low socioeconomic townships and no differences were detected between socioeconomic characteristics and the number of participants recruited across the towns (p = 0.15). A face-to-face group session was the most commonly reported preferred delivery mode for receiving lifestyle advice, followed by text messages and phone coaching. Multiple sub-themes emerged to support the value of group sessions which included: promoting of a sense of belonging, mutual support and a forum to share ideas. The value of various delivery modes was influenced by participant’s various needs and learning styles.ConclusionThis comprehensive evaluation reveals strong implementation fidelity and high levels of dose delivery. We demonstrate reach to women from relatively low income rural townships and highlight the acceptability of low intensity healthy lifestyle programs with mixed face-to-face and remote delivery modes in this population. Group education sessions were the most highly valued component of the intervention, with at least one face-to-face session critical to successful program implementation. However, lifestyle advice via multiple delivery modes is recommended to optimise program acceptability and ultimately effectiveness.Trial registryAustralia & New Zealand Clinical Trial Registry. Trial number ACTRN12612000115831, date of registration24/01/2012.Electronic supplementary materialThe online version of this article (doi:10.1186/s12889-015-1995-8) contains supplementary material, which is available to authorized users.
Highlights
Preventing obesity is an international health priority and women living in rural communities are at an increased risk of weight gain
HeLP-her Rural program design and theory The Healthy Lifestyle Program (HeLP-her Rural program) is an integrated community cluster randomised controlled trial (RCT) designed to prevent weight gain in a population of reproductive-aged women living in rural Victorian communities in Australia
The evaluation results from the HeLP-her Rural program highlight the acceptability of delivering healthy lifestyle programs via mixed face-to-face and remote
Summary
Preventing obesity is an international health priority and women living in rural communities are at an increased risk of weight gain. The Healthy Lifestyle Program for rural women (HeLP-her Rural) is a large scale, cluster randomized control trial, targeting the prevention of weight gain. This program utilises multiple delivery modes for simple lifestyle advice (group sessions, phone coaching, text messages, and an interactive program manual). The need for novel low cost lifestyle programs that can be implemented in such groups is critical, where greater program implementation challenges exist. Despite this urgency, few healthy lifestyle programs have been implemented in vulnerable target groups such as rural settings [7, 8]. A systematic review highlighted that the efficacy of weight gain prevention programs in rural communities has yet to be established [9]
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