Abstract

This study focuses on Iranian–Norwegian individuals' perceptions concerning representation of Iran and Iranianness within the Norwegian media. Twenty Iranian–Norwegians are included in the study. The aim was to demonstrate the Iranian–Norwegians accented voices; that Iranian–Norwegian reading is seen in relation to the wider socio-cultural context of these individuals in Norway and Iran. In so doing, the focus is on the television programme World Cup Studio (Norwegian: VM-studio) broadcast by TV2, a major Norwegian television channel, during the 2006 football World Cup, with Iran as one of the participants of the games. By analysing the Iranian–Norwegian' reading of this particular programme, the study concludes that informants' readings of discursive representation of Iran and Iranianness indicate an opposition to what they consider to be an essentialised view of their identity and position in the Norwegian context, as well as the context of the homeland under the current socio-cultural, and political condition.

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