Abstract
Effects of colour and base on construing urban planning maps are examined in relation to measures of grid structure and content. Four sets of seven redevelopment plans, differing in colour and/or base, were shown to random samples of 50 local women. Individuals construed the plans in a typical repgrid procedure. Differentiation measures, including percent variance of grid elements and principal components, and construct‐type frequencies are compared across map sets by analysis of covariance, using biographical variables as covariates. Some effects of colour on plan construing are demonstrated, though for base the evidence is equivocal. Information available in the grid‐structure measures is illustrated further.
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