Abstract
ABSTRACT: A scale was developed to measure college students' attitudes toward cancer and cancer prevention. The three components of attitude are Feeling (affective). Belief (cognitive), and Intention to Act (conative). Following pilot testing and preliminary scale construction, the final scale was administered to a representative sample of 1,040 college students at five major U.S. universities. The data were analyzed by univariate and multivariate statistical techniques to evaluate scale performance and validity. Findings indicated that both internal and external criteria were met at statistically significant levels. Results of item analysis and discriminant function analysis demonstrated the discriminating power of the scale. Reliability coefficients of the scale and the three subscales (components) were established. Coefficients of reliability for the total scale was .94 (Cronbach's alpha). The three subscales ranged from .78 to .93. The scale was found to be valid and reliable for use in the study of college students' attitudes toward cancer and cancer prevention.
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