Abstract
This study develops a taxonomy of husband-wife dyads that is based on the couple's influence strategy mix employed in resolving preference discrepancies in a home purchase situation. Four groups of couples are identified: compromising couples, wife-driven couples, dogmatic couples, and light influencing couples. A comparative analysis of these four groups shows that the type of influence strategy mix used by the couple is linked to some of their demographic characteristics, sex-role attitudes, and has ramifications with respect to the sharing of influence on the decision outcome.
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