Abstract
The Middle East is the cradle of civilization and the birthplace of the three major religions practiced today. As such, most countries in the Middle East have a natural competitive advantage in the global tourism industry. However, for many of these countries the potential of this competitive advantage has not been reached. This research is designed to provide policy makers with a systematic approach toward restructuring their tourism strategies. Based on the results of this study, some significant policy implications are identified. While the methodology presented in this study is not without some weakness, it can be easily applied to other countries and regions. In this context, four Middle Eastern countries are used to illustrate the approach proposed in this study.
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