A survey on the level of Information Technology Acceptance and proposition of a Comprehensive model (The Case of Nir Pars Company)

Abstract

Nowadays, the rapid expansion of Information and Communication Technology has changed the ways of delivering services in different industries. Many organizations attempt to increase the variety of their services. However, accepting new ideas may lead to innovative proposals and new technologies in manufacturing products or delivering services, but in turn requires investing and taking risks by innovative organization. Therefore, identification of various factors affecting adoption of new technologies is a favorite field of study for researchers. The purpose of this article is to explore the level of information technology acceptance and propose a comprehensive model for Nir Pars Company. This is an applied, descriptivecorrelation research, conducted by survey methodology. A collection of 400 experts and managers of different organizational levels of Nir Company were selected as the statistical population of the study and a batch of 240 persons were chosen by simple random sampling. Library method was used for Data collection to form the theoretical foundations of the research, and we used our own questionnaire to confirm or refute the research hypotheses; which has the required reliability and validity (Cronbach's alpha coefficient of 0.946). To explore the relationships between the elements of the Model, factor analysis and structural equation modeling techniques were used. According to achieved results, the acceptance of information technology exceeds 0.79 (for all parameters of the model).