Abstract
ABSTRACTOver-the-counter advertisements appear in professional journals for pharmacists as well as in magazines for the lay public. The purpose of this study was to examine characteristics of these ads and to determine the attitudes of community pharmacists and pharmacy students toward OTC advertising. Ads appearing in six journals were evaluated using an objective scale developed by the study authors. Nine ads were chosen for evaluation by the study group. Although 96% of the ads possessed a medium to high quantity of information, there were serious omissions affecting the quality of the information. Pharmacists and students held negative attitudes toward OTC ads and agreed on their purpose except for two ads (p < 0.001 and p < 0.05).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Pharmaceutical Marketing & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
