Abstract
This study investigated differences in main purposes of leisure activities, leisure constraints, and the quality of life among segmented clusters based on leisure condition index, leisure resource index, and leisure attitude index utilizing Korean Better Leisure Index (K-BLI). Characteristics of each cluster were aggregated for profiling using data from the ⎡National Leisure Activity Survey 2019⎦ in Korea. Results of this study provide room for debate and response regarding leisure experience and sustainability of recreation service in local community based on characteristics of each cluster. This study semanticized adults living in Gyeonggi-do having the highest population density in Korea by conducting K-means clustering. This study segmented subjects into three clusters. Characteristics of each cluster were determined and t-test was conducted to determine associations among the main purpose of leisure activities, leisure constraints, and quality of life. As a result, adults living in Gyeonggi-do were divided into “dissatisfaction with leisure resource”, “dissatisfaction with the quality of life”, and “sensitive to the leisure constraints” clusters. Their desire for improvement for quality of life and leisure activity were definitely clear. This means that results of this study through segmentation based on leisure index are meaningful as baseline data to suggest an actual policy plan.
Highlights
Recent advances in science and technology have led to a phenomenon of reducing working hours and increasing leisure time in our society
The purpose of the study was to segment clusters according to leisure index focusing on Gyeonggi-do and find out differences in the main purpose of leisure, leisure constraints, and quality of life using data from National Leisure Activities Survey of Korea
This study conducted k-means clustering analysis to classify clusters of adults aged 20 years and over who were living in Gyeonggi-do based on leisure index
Summary
Recent advances in science and technology have led to a phenomenon of reducing working hours and increasing leisure time in our society. How mankind will spend its free time is one of the greatest tasks of the century and leisure has become an important goal and part of life for living in modern society [1]. According to the World Happiness Report of a U.N., Koreans’ happiness level has remained at the bottom 61st place in the past few years, lower than that of OECD (Organisation for Economic Co-operation and Development) countries. This means that South Korea is literally at the back of the pack [4]. Results of National Leisure Activities Survey of Korea 2019 have shown that Koreans’ leisure time in weekdays, weekends, and holidays is steadily increasing over the past three years [5]
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