Abstract
In the context of integration of culture and tourism, intangible cultural heritage (ICH) has become an important cultural resource for tourism. Based on the old town of Lijiang, a representative intangible cultural heritage tourist destination, this paper investigates tourist satisfaction in intangible cultural heritage tourist destinations through Web Text Analysis and IPA analysis respectively. The study found that the uniqueness and richness of ICH cultural resources have a significant impact on tourist satisfaction, and that tourist satisfaction in terms of infrastructure and tourism consumption in the old town of Lijiang is low and still has much room for improvement.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
