Abstract
Abstract: This paper examines the growth and different segments of electronic commerce in India. As e-commerce is one of the top growing businesses in India and provides a great market potential for investments, foreign Investors are funding e-commerce sector. The study concludes that there would be a prospective growth of e-commerce in India, if the Government provide a legal security and framework for e-commerce and the domestic and international trade are allowed to expand their basic rights such as intellectual property, privacy, prevention of fraud, consumer protection, etc. India is rapidly marching towards becoming a digitally empowered society. The widespread acceptance of Digital is being seen as a catalyst for overall economic growth, and with the combination of favourable demographics and policy reforms, India presents a unique and powerful growth story. With improving data affordability, consumption growth and newer financial products, the e-commerce market is set to grow, be it across e-tail, travel, consumer services or online financial services.
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