Abstract

Biopesticides are becoming more popular as a safe and chemical-free alternative to chemical pesticides. This shift is important in ensuring the quality of agricultural products and promoting environmental sustainability. The study analyzed farmers’ perceptions of biopesticides in the Sirsi district of Karnataka. The study collected primary data through a well-structured questionnaire from 120 farmers in 3 talukas of the district. The study found that farmers had a strong understanding of the availability, prices, benefits, and application doses of biopesticides. They gained their knowledge through company sales representatives, progressive farmers, practical demonstrations, and social media. However, traditional media channels such as television, newspapers, and radio had limited impact in disseminating information about biopesticides. The farmers’ decision-making process while purchasing biopesticides was significantly influenced by factors such as effectiveness in pest control, past experiences, pricing considerations, and the opinions of fellow farmers. Despite this awareness, the study identified challenges such as delayed product effects, sub-optimal performance, high prices, and the unavailability of preferred brands.

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