Abstract
Based on the theory of planned behavior and entrepreneurial failure, this paper conducts a questionnaire survey of college students’ entrepreneurs through stratified sampling method to study the influencing factors of Entrepreneurial exit intention behavior, and establishes a structural equation model to more intuitively analyze the path relationship between Entrepreneurial self-efficacy and Entrepreneurial exit intention, with a view to promoting a correct understanding of Entrepreneurial exit intention and providing systematic and personalized training for entrepreneurs, Only by building a scientific and reasonable Entrepreneurial exit intention mechanism and path can entrepreneurs and potential entrepreneurs face entrepreneurial challenges directly and truly promote the sustainable development of innovation and entrepreneurship practice in the whole society.
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