Abstract
Under the background of new media, the advantages of self-media in cultural communication have become more and more obvious, and the way of communication of cultures of different countries has changed a lot. How to better realize cross-cultural communication in the new media era has attracted much attention. Nowadays, foreigners in China are playing their own role in spreading Chinese culture with their unique perspectives and methods. This paper takes Japanese self-media works in China as an example, analyzes the contents of their China-related documentaries, discusses the characteristics and advantages of such works in cross-cultural communication, and looks forward to how better to realize cross-cultural communication through self-media in the future, so as to promote the cultural exchange between countries and the understanding and recognition of foreign cultures.
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