Abstract
A Study on the Development of International E-Commerce Competency Model in China
Highlights
In recent years, China’s international e-commerce has developed rapidly, with more and more international trade enterprises entering the international e-commerce
Through descriptive statistical analysis of quantitative data collected by questionnaire, it was found that 75% of the surveyed enterprises carried out B2B international e-commerce business, and 25% performed B2C. 100% of the surveyed enterprises used Alibaba and 25% used AliExpress and eBay, respectively
There was a great demand for talents in international e-commerce enterprises, and it was difficult for them to recruit qualified talents
Summary
China’s international e-commerce (often referred to as cross-border e-commerce in China) has developed rapidly, with more and more international trade enterprises entering the international e-commerce. The rapid development of international e-commerce in China has a huge demand for professional talents. S. Wang sold by international e-commerce enterprises become diversified, which put forward higher requirements for international e-commerce talents. Talents who are competent for international e-commerce occupation in China are very scarce. According to the demand of international e-commerce, talents are those who know English, international trade and online store managing (Wang, 2015). In China, few studies have been conducted to explore the international e-commerce competency model. It is essential to develop international e-commerce competency model to satisfy the requirements of talents in China. This paper attempts to investigate the ability and skills required by international e-commerce enterprises for employees and develop the competency model so as to cultivate international e-commerce talents who meet the demand
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