Abstract
Millennials or Generation Y are people born between 1982 and 2004. Currently, they constitute a third of India’s population, and 46% of the current workforce. Millennials have begun investing at a much earlier age compared to their parents, suggests data from the latest YouGov-Mint Millennial Survey. This study is focusing on the preference of Investments by millennial working in IT sectors of Bengaluru city. It will be helpful to identify the different and better investment options that are available in the market. The research is restricted to factors perceived by the millennial investors when investing in various avenues of investment. Their level of choice, satisfaction, knowledge and problem severity were considered regarding the various aspects of investment avenues available in the study area. This research contributes to developing an understanding of Millennials’ financial planning and investment behaviour.
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