A Study on Factors Affecting Demand for Housing in Innovation Cities

Abstract

본 연구는 혁신도시 중 가장 규모가 큰 광주·전남 공동혁신도시의 이전 공공기관 거주자들을 대상으로 주거만족요인을 도출하고, 이러한 만족요인들이 정착의향과 추천의도에 미치는 영향을 분석하여 혁신도시의 활성화 방안을 제시하고자 하였다. 분석방법은 주택의 전반적인 만족도에 영향을 미치는 요인들로 8개의 독립변수를 설정하고 이들 변수들과 소극적 수요인인 정착의향 및 적극적 수요창출요인인 추천의도와의 이론적 관계가 있음을 가정하여 구조방정식 모형을 이용하였다. 분석결과 첫째, 이전 공공기관 거주자들의 혁신도시에 대한 전반적인 주거만족도는 어느정도 높지만 장기 정착의향과 적극적 추천의도는 낮은 것으로 나타났다. 둘째, 혁신도시는 비교적 소규모의 도시로 대도시와 같이 현대생활에 필요한 편의 및 문화 등 모든 서비스를 제공하지 못한다는 한계가 존재하기 때문에 배후 도시와의 연계성 및 역할이 필수적이라고 할 수 있다. 따라서, 혁신도시와 배후도시의 연결이 거부감 없는 하나의 생활권으로 인식할 수 있도록 행정구역을 통합하고 교통망을 확충을 하여 셔틀버스를 도입하는 등 배후도시와의 접근성을 향상시킬 필요가 있다. 마지막으로, 아파트 단지의 관리적 요인과 공동체 요인이 주거만족도에 영향을 주는 것으로 나타나 단지내의 커뮤니티 활동을 조직하고 지원이 가능한 전문적이고 통합적인 관리시스템을 구축하거나 이러한 서비스가 가능한 전문 부동산 자산관리회사에 관리를 위탁하는 것이 바람직한 것으로 나타났다.Our study aimed to draw residential satisfaction factors from those who moved to the largest new innovation city due to office relocation, analyze the effect of such factors on settlement intention as well as recommendation intention, and suggest ways to revitalize innovation cities. In conclusion, we would suggest solutions to boost innovation cities as below. Demographic features showed that women and senior people groups showed higher residential satisfaction, settlement intention and recommendation intention. Large size of houses and more family members led to a high level of both settlement and recommendation intentions. In this regard, innovation cities are deemed family-centered, human-friendly city in compliance with its original objective. However, population inflow is deemed to be emanated from little understanding of advantages and marked features of this innovation city. To this end, the local governments should consider draw up ideas to promote its advantages and encourage people to get first-hand experiences from this city. Second, it was founded that the residents in the innovation city were highly satisfied with living, while their long-term settlement intention and recommendation intention, as an active factor forpromoting demand, were low. Such finding notes one of the primary causes, which is a lack of secondary educational environment coming up according to Korea’s university entrance exam policies. In order to promote population inflow as an innovation city, hosting foreign language high schools and reputable private academy is necessary to form better educational environment where secondary education can be provided. Third, connection with and role of neighboring cities are essential as medium-sized innovation city has limited capacity to provide convenience and culture services for modern life like big cities. It is imperative to reorganize administrative distrcits, integrate them into one and introduce shuttle bus system by expanding public transports to ensure a single living sphere. As shown in the Gwangju-Jeonnam joint innovation city case, introducing luxurious commercial facilities such as department store is a better way to meet demand in the city, while boosting local economy in a way that attracting people from neighboring cities in order to narrow the distance between the innovation city and neighboring cities. In the end, management and sense of community factors in apartment complex had an impact on residential satisfaction. Therefore, it is better to either build professional and integrated management systems to make available and support community activities in apartments or assign the responsibility of management to entities specialized in real estate asset management agency.