A Study on Consumers Usage Behavior of the Bank s Mobile Payment APPs in Taiwan

Abstract

With the advancement of smart phones, the rise of mobile payments has become a new payment method for consumers. The purpose of this study is to use structural equation model to verify the factors that affect consumers’ behavior in using bank’s mobile payment applications (APPs), so as to provide recommendations as main reference to enhance bank’s mobile payment APPs. In this study, the research subjects were consumers who have used mobile payments APPs, a total of 300 valid responses were collected. The results show that security has a significant positive impact on perceived usefulness and perceived ease of use; perceived ease of use has a significant positive impact on perceived usefulness. Both of perceived usefulness and perceived ease of use have significantly positive influences on functional consumption value. Furthermore, functional consumption value and perceived usefulness have significant positive effect on usage behavior. As a result, banks are recommended to continually increase cooperative merchants that can use their mobile payments APPs, support for various operating systems of mobile phones, facilitate transaction speeds, ensure personal information, and provide user friendly interfaces.