A Study on Consumer's Buying Behavior of Second-hand Products from Digital Platforms

Abstract

The rapid development of the internet, which enables online interaction on digital platforms at any time, has made online communication almost one of the main means of communication. Today, consumers can easily connect to the internet 24/7 from anywhere in the world on their smartphones, computers and tablets. In this context, digital platforms have become new markets for businesses, and consumers have been able to purchase goods or services from anywhere in the world at any time. The mutual interaction here is realized through the internet. While the speed and convenience provided by the Internet to businesses and consumers paves the way for the creation of a new consumer pool in terms of corporate, the excessive time spent in stores by consumers accustomed to shopping in the real environment makes shopping in the virtual environment more attractive. In this article, the factors affecting the purchasing behavior of consumers who purchase second-hand products from digital platforms will be examined at a conceptual level.