Abstract
With the popular adoption of information technology (IT), business models and types of services in industries are strongly influenced. Consider the professional service industries such as accounting firms, services are the main business activities in their daily job. These firms are now facing the critical issue on how to apply IT effectively and improve their service quality. The purpose of this paper is to provide a demonstrative analysis for the evaluation of valuable activities in professional service firms via "Value Shop" model. And then find the strategic benefits of IT invested with corresponding value activities by the case study of accounting firms in Taiwan. The findings indicate that IT investment is indeed helpful for activities in daily business activities in such firms, whether it is strategy-centric, managerial, or operational activities.
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