Abstract

This study develops an assessment (estimating) mode by exploring the theories of poetry and design. Then, it tests the assessment (estimating) mode from product perceptions and poetry conceptions. According to the six observing principles from the Chinese literary theory, wen xin dio long, the questionnaire survey would examine the product perceptions, color preferences and poetry conceptions, making inferences for the estimating method between product perceptions and poetry conceptions specifically. Moreover, it analyzes how to improve the product images, match the poetry conceptions, and measure the difficult levels of assessment indicators (estimating indexes) when the poetry meanings were transferred. Therefore, product design could communicate traditional poetry culture concretely. It is difficult to take a scientific approach exactly to interpret artistic conceptions. During this study, setting the assessment indicators (estimating indexes) and categorizing the poetry meanings might be affected by some subjective reasons. However, it still promotes the reproductions through literature to art obviously. In summary, the findings of assessment (estimating results) between poetry meanings and product perceptions could support the externals of product design. The inheritance and inspiration of poetry culturally creative design can be effectively extended.

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