Abstract
In India, one of the major ways of generation of revenue, generation of employment, increased turnover and many other growth factors is retail trade. The Indian retail industry has appeared as one of the fast-paced industries due to the entry of various players. Retail industries books over 10 % of the country’s Gross Domestic Product (GDP) and around 8 % of the employment. Thus, the main objective of this paper is to study the influencing factors like Time Saving, Convenience and Credit Facility of Women’s preference towards retail outlets in Grocery Segments. The research is mainly focused on primary data which were collected from respondents through well structured questionnaire. The outcomes of this study are helpful to the various women and their preference towards retail formats in both organized and unorganized outlets, researchers and academicians who are working this field.
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