Abstract
In a case that will leave fashionistas everywhere feeling pumped, this article considers the recent decision of the EU General Court, which upheld the ruling by the Office for Harmonisation in the Internal Market (OHIM)'s First Board of Appeal to reject an opposition filed by Roland SE against Christian Louboutin's Community trade mark (CTM) application for its iconic red sole trade mark for high-heeled shoes, due to an alleged likelihood of confusion with its earlier CTM registration for the red and blue logo MY SHOES. As a result, Roland SE got the boot and Louboutin walked away.
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