Abstract
This article relates the findings of a questionnaire investigating the motivations and attitudes of fan sports bloggers who take on the cultural labour of mainstream media by reporting and commentating on quotidian sports performances. Part of a larger, multimethod comparative case study, it investigates the attitudes of bloggers of a niche and nonniche sport toward the output of mainstream media. While these bloggers differed in terms of output and motivations, the questionnaire found they shared similar attitudes to mainstream sports media (MSSM) and the role of blogging as distinct styles of sports communication. The findings suggest that blogging can be seen as a way for fans to react to and critique the work of the mainstream media in communicating sports. It could also be well as a means to supplementing and augmenting the work of MSSM in ways that reflect the nature and the media discourses surrounding their particular sport. Finding that social elements were also a fundamental pleasure and motivation, further research into the particularities of social experience is indicated.
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