A semiotic analysis of the tolerance boundaries in Fī Ẓilāl al-Qur’ān in Fuṣṣilat verse 34
This research analyzes the limits of tolerance in Sayyid Qutb's Fī Ẓilāl al-Qur’ān using Roland Barthes' semiotic approach. The phenomenon of religious tolerance in this tafsir reflects the need for clear boundaries for Muslims in dealing with differences, especially in the midst of conflict over the meaning of tolerance between Western and Islamic perspectives. Roland Barthes' semiotic method is used to identify and interpret the three levels of meaning in the tafsir, namely denotation, connotation, and myth. The main findings show that the limits of tolerance in Islam include the ability to distinguish between good and evil, limiting tolerance to personal issues without involving aqidah, and rejecting evil with good patiently and wisely. The study concludes that the connotative and mythical meanings in this text serve as profound social advice, which not only maintains religious values but also supports social harmony. The contribution of this research is to enrich semiotic studies in Islamic studies, especially in the context of tolerance. This research is relevant for understanding the limits of tolerance that can be applied in a global and multicultural context, as well as strengthening the relationship between semiotic theory and Qur'anic interpretation.
- Research Article
- 10.38073/wasilatuna.v8i02.2577
- May 14, 2025
- Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
This study analyzes the representation of family communication conflict in the film Dua Hati Biru using Roland Barthes' semiotic approach. The film Dua Hati Biru was chosen as the object of research because it displays various realistic family conflict dynamics, especially between parents and children. This study uses a descriptive qualitative method with semiotic analysis techniques. Through Roland Barthes' semiotic analysis, this study identifies the meaning of denotation, connotation, and myth in various scenes that depict family conflict. The results of the study indicate that the conflict that occurs in this film can be categorized into solvable conflict and perpetual conflict. The findings of this study reveal that communication conflict in the family is not only influenced by differences of opinion, but also by cultural factors and social structures that are inherited between generations. This study also explains the Islamic perspective as a way to overcome family communication conflict, namely through deliberation and good communication. Thus, a deeper understanding of the representation of communication conflict in the media, such as films, can provide insight for the community in resolving family conflicts more effectively.
- Research Article
- 10.22373/el-sunan.v2i1.5695
- Apr 30, 2024
- El-Sunan: Journal of Hadith and Religious Studies
This study investigates methods of Qur'anic interpretation through a linguistic approach, with a focus on semantics and semiotics—both of which are essential for mufassirs (Qur'anic interpreters) in understanding Arabic. The primary objective is to explore how semiotic concepts are applied in interpreting the word نُور (Nuur, meaning "light") in verse 35 of Surah an-Nur. This research adopts a library-based content analysis with a qualitative descriptive approach. Semiotic theory is employed to examine the tafsir works of Jalalain, Ibn Kathir, Quraish Shihab, and al-Tabari. Semiotics, the study of signs and their meanings, reveals that these mufassirs have applied semiotic principles in their interpretations. In Tafsir Jalalain, Saussure’s semiotic theory is evident in the treatment of نُور, where the signifier represents meanings such as light, guidance, and Islam. In Tafsir Ibn Kathir, Roland Barthes’ semiotics is utilized, highlighting both the denotative and connotative meanings of the word. In Tafsir al-Tabari, Roman Jakobson’s communication model is applied, incorporating elements like sender, receiver, and message. In conclusion, this study demonstrates that semiotic concepts are widely integrated into the interpretative practices of mufassirs in their analysis of Qur'anic verses.
- Research Article
- 10.53866/jimi.v4i3.594
- Nov 29, 2024
- Citizen : Jurnal Ilmiah Multidisiplin Indonesia
The use of social media as a platform for health education is increasingly growing, including in Indonesia. This study analyzes the communication style of the Instagram account @apoteker_rahmato, managed by Pharmacist Rahmato or called “Mat”, using Roland Barthes' semiotics approach and the Communicator Style Measure (CSM) theory by Robert W. Norton. Barthes' semiotics method is employed to uncover the denotative and connotative meanings of signs in educational video content, while the CSM theory analyzes 10 characteristics of the applied communication style. The results show that Pharmacist Rahmato combines the Impression Leaving, Friendly, and Precise communication styles, enriched with Dramatic, Relaxed, and Animated Expressive elements. This approach enables the delivery of accurate, structured, and easily understood health information while building an emotional connection with the audience through a friendly and casual style. His warm and professional delivery successfully integrates health education into light yet meaningful everyday conversations, especially for the younger generation on social media. This study asserts that a combination of formal and casual elements in health communication can enhance the effectiveness of message delivery and eliminate rigidity in medical information
- Research Article
- 10.62379/jishs.v2i3.1502
- Jan 27, 2024
- Jurnal Ilmu Sosial, Humaniora dan Seni
This thesis is entitled "Photojournalistic Analysis of the Screams of Pepper Farmers in the Whirlpool of Tin Mine by Nopri Ismi". The formulation of the problem discussed in this thesis is about the meaning of denotation, connotation, and myth as seen from Roland Barthes' semiotic method in photographs by Nopri Ismi. The purpose and purpose of this research was to find out the meaning of denotations, connotations, and myths in the photo of Pepper Farmer Screams in the Tin Mine Whirlpool by Nopri Ismi. The research method used in this study is qualitative research method. The data collection technique uses direct observational observations carried out on the Mongabay.co.id website by observing and collecting photos of Pepper Farmer Screams in the Tin Mine Whirlpool by Nopri Ismi. The interview was conducted by asking questions directly to related parties, namely Nopri Ismi as the photographer, as well as documentation to see important documents and data related to the researcher's problem. The number of photos analyzed in this study amounted to four photos, the photos were analyzed using Roland Barthes' semiotic theory which found results in the form of denotational meanings that describe the circumstances, behaviors, actions, and attitudes that occur in photos. Then there is no connotation stage regarding the Trick Effect (Photo Manipulation). So that it can be ascertained the authenticity and truth that happened to 4 photos by Nopri Ismi according to photojournalism rules. And for the meaning of myth describes reality, sadness, resignation, and situations of truth that occur.
- Research Article
- 10.62379/jiksp.v1i2.232
- Nov 2, 2023
- Jurnal Ilmu Komunikasi Dan Sosial Politik
This thesis is entitled "Semiotics Analysis of Photojournalistic Stories Word Press Photo Contest 2022 by Abriansyah Liberto". The formulation of the problem discussed in this thesis concerns the meaning of denotation, connotation, and myth as seen from Roland Barthes' semiotic method in a photo by Abriansyah Liberto. This thesis uses a qualitative method. The data collection technique in this thesis uses direct observation conducted on the Word Press Photo website, by observing and compiling photos of the Word Press Photo Contest 2022, Southeast Asia and Oceania, Long-Term Projects by Abriansyah Liberto. The interview was conducted by asking questions directly to the relevant parties, namely Abriansyah Liberto as the photographer, as well as documentation to view important documents and data related to the author. The number of photos analyzed in this thesis amounted to five photos out of twenty seven photos, the photos were analyzed using Roland Barthes' semiotic theory which found the results in the form of denotative meanings that describe the circumstances, behaviors, actions and attitudes that occur in the photos. then there is no Trick Effect (Photo Manipulation) connotation step that adds or subtracts objects to the photo. So that it can be ascertained the authenticity and truth of what happened to the five photos by Abrianysah Liberto according to the rules of photojournalism. And for the meaning of myth describes reality, sadness, damage, suffering, and situations that really happen.
- Research Article
1
- 10.19184/semiotika.v24i1.32337
- Jul 1, 2023
- SEMIOTIKA: Jurnal Ilmu Sastra dan Linguistik
This study aims to analyze how stereotypes of women are represented in Dove shampoo advertisements and to analyze the semiotics of gender stereotypes in “Dove” shampoo product advertising using Roland Barthes’ semiotics approach. This study uses a qualitative method by taking primary data sourced from online media ‘YouTube’. The data source is in the form of advertisements for Dove shampoo products in 2022. The advertisement entitled “My Hair is My Crown (Rambutku Mahkotaku) - Dian Sastrowardoyo & Other Women’s Stories About HairBullying”. While the data analysis technique in this study was carried out by identifying signs according to the stages proposed by Roland Barthes (Roland Barthes’ semiotic theory) to determine the meaning of denotation and connotation of advertisements. The results of this study indicate that Dove shampoo advertisement analysis using the Barthes analysis model approach can be explained based on the analysis model by looking at the meaning of denotation and connotation. 5 hairstyles become the outline of the text that strengthens the purpose of depicting the ad including how the woman in the ad is depicted. In addition, each of the women with the 5 hairstyles had experienced hair-bullying because it did not fit the stereotypes of the society (Indonesian people). The five hairstyles are (1) straight hair (just straight), (2) short hair, (3) honeycomb hair, (4) colored hair, and (5) hijab. However, through the shampoo advertisement, Dove wanted to raise awareness about hair-bullying that women often face, through an anti-bullying song titled “My Hair is my Crown (Rambutku Mahkotaku)”. In more detail, Dove wanted to maintain women’s confidence in how to choose and express their hair and break down societal views and stereotypes about what is often considered “beautiful hair”.
- Research Article
- 10.21070/how.v1i2.101
- Apr 24, 2025
- House of Wisdom: Journal on Library and Information Sciences
The study aims to analyze the representation of social class in the film "Satria Dewa: Gatotkaca" using a qualitative approach and Roland Barthes' semiotic analysis. The research methodology adopts a descriptive qualitative approach. Data were collected through three main methods: (i) a comprehensive observation of the film to understand its content and nuances; (ii) documentation, where the researcher selected and highlighted images of scenes depicting the representation and social class of Kurawa and Pandawa in the series; and (iii) a literature review of various sources such as theses, journal articles, websites, the internet, and relevant books. The collected data were then analyzed using Roland Barthes' semiotic approach. The analysis revealed four aspects related to the signs in the film: different lifestyles, differences in attire, unconscious social class boundaries, and class identity influenced by royal lineage. Highlights: Lifestyle: The difference in lifestyle depicts the difference in social class between the Pandavas and the Kuravas. Clothing: Clothes reflect social status and class differences. Lineage: Class identity is linked to royal lineage which affects social status. Keywords: Representation, Roland Barthes, Semiotic, Social Class
- Research Article
- 10.59841/saber.v2i3.1485
- Jul 5, 2024
- SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
This research explores the representation of fear in the context of leaving Batak culture as depicted in the film "Ngeri-Ngeri Sedap". Through a content analysis approach, this study investigates how the fear associated with leaving cultural identity is reflected in the narrative, visuals, and characters in the film. Qualitative methods are used to analyze various film elements, including dialogue, plot, setting, and cultural symbolism. The findings indicate that the film portrays the complexity of fear experienced by individuals confronted with the conflict between tradition and modernity. These representations provide insights into the cultural dynamics within Batak society and their implications for individual identity. The study contributes to understanding how fear is associated with cultural change and how it is reflected using Roland Barthes' semiotic analysis framework. The goal of this study is to use Roland Barthes' semiotic analysis method to uncover the moral lessons that are subtly conveyed in films. The study uses qualitative descriptive methodologies and centers on specific cinema moments. While connotation is investigated to uncover the hidden meaning behind these indicators, denotation is used to identify signs as they seem on the surface. Myth analysis is another method used in this research to find concepts that are implied by the movie's plot. Through the use of Roland Barthes' semiotic approach, the study unveils "Ngeri-Ngeri Sedap"'s intricate and multilayered narrative structure. The research findings offer profound insights into the ways in which the film uses verbal and visual cues to convey moral lessons to its audience. This study enhances our knowledge of semiotic analysis in the context of film by shedding light on symbolic representations and hidden messages in audiovisual art.
- Research Article
- 10.22441/mediakom.v14i1.24853
- Jun 25, 2024
- MediaKom : Jurnal Ilmiah Komunikasi
This research delves into the analysis of visual content and dialogues in the film "Ngeri-Ngeri Sedap" utilizing the theoretical framework of Roland Barthes' semiotic analysis. The study aims to uncover the hidden moral messages within the film through the lens of Roland Barthes' semiotic analysis. Employing a qualitative descriptive method, the research focuses on specific scenes in the film. In this analytical approach, denotation is employed to identify the signs visible at surface level, while connotation is explored to reveal the underlying meanings behind these signs. The study also incorporates myth analysis to identify implicit ideas understood collectively within the film's context. By applying Roland Barthes' semiotic approach, this research unveils the intricate and profound narrative structure within "Ngeri-Ngeri Sedap". The findings offer in-depth insights into how the film conveys moral messages to its audience through the use of visual signs and dialogues. This research makes a significant contribution to understanding symbolic representations and hidden messages in audiovisual artworks, enriching the comprehension of semiotic analysis within the context of film.
- Research Article
- 10.37850/cendekia.v16i02.811
- Oct 15, 2024
- Jurnal Cendekia Media Komunikasi Penelitian dan Pengembangan Pendidikan Islam
This study seeks to examine and elucidate the da'wah messages present in the film via the lens of Roland Barthes' semiotic theory. The primary emphasis of the research pertains to communications concerning faith, sharia, ethics, and worship. This research employs a descriptive qualitative methodology, utilizing data collection approaches such as examination of textual content, documents, photographs, and literature review. The acquired data was processed utilizing Nvivo 12 Pro software, which facilitates coding and symbolic interpretation of semiotic aspects in the film. The research findings indicate that the film "The Journey of Proving Love" consistently communicates da'wah messages encompassing faith, sharia, ethics, and worship. Every aspect of preaching is conveyed through visual signs, speech, and narrative, which are examined using Roland Barthes' semiotic approach, elucidating the denotative, connotative, and mythological significance of each symbol in the video. This study demonstrates that the film "The Journey of Proving Love" communicates a da'wah message utilizing Roland Barthes' semiotic framework. The analysis indicates that moral principles, sharia, and faith are interwoven in the speech and relationships among the characters. The moral message is underscored through dialogue that stresses the significance of ethical discourse, while the Shari'a and creed are articulated through the imperative of wearing the headscarf and counsel on fostering a deeper relationship with Allah in personal affairs.
- Research Article
- 10.15548/diwan.v16i2.1567
- Jan 9, 2025
- Diwan: Jurnal Bahasa dan Sastra Arab
This study aims to analyze the Coca-Cola Change Has a Taste advertisement using Roland Barthes' semiotic approach, with the objective of uncovering the denotative, connotative, and mythical meanings within the advertisement. This research is based on the phenomenon of advertisements not merely functioning as promotional tools but also serving as communication media that convey social and cultural messages. The one-minute-and-six-second advertisement, published on YouTube by Coca-Cola Middle East, presents a narrative that represents social issues in the context of Middle Eastern culture. The study employs a qualitative approach with a descriptive method, aiming to systematically describe the visual elements, text, and monologue. The data were analyzed using Roland Barthes' semiotic theory, which involves the stages of sign identification, meaning classification, and cultural context interpretation. The findings reveal that, at the denotative level, the advertisement depicts scenes reflecting daily routines, such as a father teaching his daughter to drive, set against a desert backdrop with traditional cultural elements. At the connotative level, the advertisement emphasizes messages of social transformation, particularly women's empowerment, along with symbols of a modern lifestyle. At the mythical level, the narrative conveys the integration of tradition and modernity, aligning with the vision of social transformation promoted by Saudi Arabia's Vision 2030. The study concludes that the Coca-Cola Change Has a Taste advertisement not only promotes the product but also constructs a narrative that reflects social change and the relationship between globalization and local identity.
- Research Article
- 10.24239/rsy.v20i1.2895
- Jul 21, 2024
- Rausyan Fikr: Jurnal Ilmu Studi Ushuluddin dan Filsafat
This research examines the representation of women’s roles in the Koran through Roland Barthes’ semiotic deconstruction approach, with a focus on the QS. al-Ahqaf (46):15 and QS. al-Nisa (4):34. This research is a qualitative approach using Roland Barthes’ semiotic analysis, to reveal hidden layers of meaning in these sacred texts. QS. al-Ahqaf (46): 15 describes the role of women as mother figures who symbolize sacrifice, steadfastness, and compassion, as well as educating children with spiritual and moral values. Meanwhile, in QS. al-Nisa’ (4): 34 emphasizes the importance of respecting and appreciating the role of women in the context of the family and society. The results of this research show that the role of women in the Koran includes biological, spiritual, and emotional aspects. Barthes’ semiotic approach also helps reveal meanings that may be overlooked in traditional interpretations, as well as highlighting the importance of education, empowerment, collaboration, and protecting women’s human rights. This research provides new insights into the understanding of sacred texts in diverse contemporary contexts, as well as their interpretive implications for gender roles in Islamic societies.
- Research Article
- 10.38073/wasilatuna.v8i02.2504
- Aug 5, 2025
- Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam
Humans were created by Allah on earth to be caliphs, therefore, humans must have the soul of a leader to be able to manage the environment, groups and even lead themselves. As time goes by, leadership messages can not only be obtained through Basic Leadership Training (LDK), but can also utilize technology such as mass media, one of which is communication media, namely film. Film is one of the mass media tools used to convey messages from sources to audiences. The aim of this research is to find out Roland Barthes' semiotic analysis which consists of Denotation, Connotation and Myth as well as what leadership messages are contained in the film Buya Hamka Season 1. The method used in this research is descriptive qualitative with Roland Barthes' semiotic approach. The results of this research show that the film Buya Hamka Season 1 has various signs regarding leadership, both in verbal and non-verbal forms. Each scene has various leadership messages which are reflected through dialogue or scenes carried out by the characters. These scenes provide leadership messages and the leadership style used by the character Buya Hamka. The conclusion of this research is that there are signs of denotation, connotation, and myth that contain leadership messages as well as democratic, charismatic, transformational and paternalistic leadership styles.
- Research Article
- 10.31764/leltj.v13i1.31449
- Jun 17, 2025
- Linguistics and ELT Journal
This research is important because it examines how unrequited love, a common emotional phenomenon experienced by many people, is represented in the lyrics of popular songs and can affect the emotional understanding of listeners. The purpose of this study is to analyze the representation of unrequited love in three selected songs from Gracie Abrams' The Secret of Us album using Roland Barthes' semiotic approach. The research method used is descriptive qualitative. Data were collected through documentation of song lyrics and analyzed using Barthes' semiotic approach, which are denotation, connotation and myth. The results are based on Bringle's theory that Close to You and Felt Good About You belong to the category of unequal love, while Let It Happen belongs to the category of pursuing the love object.
- Research Article
- 10.30813/s:jk.v9i1.11.g20
- Jan 10, 2017
This study aims to determine the signifier and signified which represents about women in television commercials Wardah Cosmetic Beauty Inspiring True Colours version. This study uses a constructivist paradigm, qualitative research with semiotic approach method using Roland Barthes' semiotic theory. Researchers chose Wardah Cosmetic ads as the research object. Wardah ads Inspiring Beauty True Colors version shows that all Indonesian women can give a beautiful inspiration for their surroundings. Based on the research, it can be concluded that the multilevel meaning of Barthes' semiotic theory is through denotative, connotative and myths. Denotation of the Wardah ads True Colors version illustrates that all women who use Wardah cosmetic can give inspiration to others started with always giving a smile. Connotation on the ad depicts that all women were able to inspire the meaning of beauty to others. Myth on this ads is a beautiful woman is usually associated with women who have long hair, white skin, sharp nose, as well as having the ideal body. Keywords: Representation of women, Semiotic, TV Advertisement.
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