Abstract
Four groups of 10 subjects each (black males, black females, white males, and white females) associated a total of 2,400 personality descriptive adjectives to slides of 20 black and white male faces. Adjectives were grouped into synonym classes, and important adjective groups and their antonyms were selected on the basis of: (a) frequency of association; (b) judged relevance of adjective to faces; (c) judged commonness of opposite; and (d) judged commonness of adjective. This procedure was conducted for the whole group of 40 subjects by one investigator and for each of the four subgroups by another investigator. The two adjective lists were compared, and a final set of 27 bipolar adjective scales was selected as appropriate for the study of personality attributions to faces. Race and sex differences in the use of these adjectives were explored.
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