A REVIEW ON MARKETING LOSS AND CHANNELS OF FRUITS AND VEGETABLES

Abstract

Being highly perishable in nature, there is huge amount of losses of fruits and vegetables. After harvest, huge proportion of fresh fruits and vegetables are being damaged and loss worldwide. After the harvesting of horticultural produce, there undergoes various operations like grading, sorting, packaging, transportation, and storage. Lack of proper handling, transportation, storage facilities and unmanaged distribution play major role in marketing loss. There is still traditional marketing existing in Nepal where sellers have to travel long distance for hat bazar. This paper aims to describe the marketing loss and channels of fruits and vegetables. This study fills the knowledge gap of marketing losses of fruits and vegetables. Data were obtained through the related research article, books, and gather information. However, losses can be minimize by proper handling of fruits and vegetables, proper storage facilities, proper transportation facilities, cleaning, grading procedure and good market management. Then, there will be reduction of marketing losses and proper linkage between intermediaries.