Abstract

Overlooked issues in the selection and presentation of name generators may lead to extreme measurement errors in Web surveys. This paper compares networks elicited from the standard “important matters” (IM) name generator, which records alter names on one or five boxes per page, with a two-generator design and an alternative approach, the R5D. The R5D consists of five name generators focused on a range of topics commonly discussed as important matters. Each generator is restricted to recording one alter. Generally accepted practices in egocentric surveys result in inaccurate measures of network size and composition. They include the use of the stand-alone IM generator and advice to present a single name box to record one alter name per page. The use of a single name box encourages satisficing. The R5D is a parsimonious alternative with stronger construct validity. It has less measurement error, provides measures of social support, and enumerates alters with less slippage in importance than other approaches.

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